THE EFFECT OF INTROJECTED PERCEIVED LOCUS OF CONTROL AND TRUST ON INTENTION TO USE ECOMMERCE APPLICATIONS

Abstract

The aim of research is to determining the impacts of introjected perceived locus of control and trust on intention to use. The primary data has been collected through a questionnaire. The collected data has been statistically analyzed using appropriate statistical test. we used various statistical methods for reliability and hypotheses test such as Cronbach’s alpha, multiple linear regression test. After analyzing the data and testing the hypotheses, the study revealed that introjected perceived locus of control have a significant statistical impact on the intention to adopt E-commerce Applications and explains (3.1%) of the variation in the independent variable. Also, the study revealed that trust have a significant statistical impact on the intention to adopt E-commerce Applications and explains (8.3%) of the variation in the independent variable. As Introjected perceived locus of control effect on Intention to use e-commerce applications, the people that use the application should advise to others to use the application. As trust affects the intention to use e- commerce, companies should consider improving services to keep users continues in the future.